The term digital marketing or digital marketing has been referred to as a subset of marketing management as well as advertising management for the past two decades.
However, due to the development of information technology in recent years, increasing the average time of users online, widespread use of mobile phones and increasing the penetration of the Internet in the world, مشاوره سئو today is considered as an independent knowledge and expertise. Today, the field of digital marketing is opening up in universities, and even several universities in the world of digital marketing and internet marketing offer master's degrees.
The field of digital marketing in Iran, despite the cold attitude of universities, has followed its development path and is expected to open its place in the future in formal management courses (for example, MBA course at the master's level).
Definition of digital marketing
HubSpot, خرید بک لینک ارزان one of the most reputable sites in the field of digital marketing and content strategy, in the definition of digital marketing, points out that this phrase is a concept umbrella.
In other words, instead of being able to provide a direct definition, خرید بک لینک it is better to know all of those techniques and tools that fall under the heading of digital marketing.
Although there is no single definition of digital marketing, it seems that the following definition can be considered to a good extent, the common chapter of the common description in the field of digital marketing (+):
Digital marketing tools or digital marketing
The following are examples of digital marketing tools that are expected to be dominated by a digital marketer:
Search Engine Marketing (SEM) [Including Organic and Purchased Traffic]
- Search Engine Optimization (SEO)
- Content Marketing
- Inbound Marketing
- Social Media Marketing
- Content Strategy
- PPC Ads
- Influencer Marketing
- Banner Advertising and Native Advertising
- e-mail marketing
- Mobile marketing or mobile marketing (or its old term: mobile advertising)
- Affiliate Marketing
- Content production
- Digital Viral Marketing
The list of digital marketing tools sometimes includes targeted and customized advertising as well as direct advertising.
But since these two titles are practically more pervasive and not all-inclusive (they can cover other options as well), سئو خارجیwe did not list them above.
Use content marketing to grow your business
According to the definitions we have proposed so far - as an internal contract - the cross-sectional use of content for business prosperity can be considered a subset of content marketing activities.
Probably a factor as to why they're doing so poorly.
Budgeting is done for advertising.
It determines what share of this budget goes to digital space.
Digital advertising budgets are divided between different activities (including content-driven activities).
Content marketing activities are defined and implemented based on a set budget.
Creating one or more ad reports, خرید بکلینک promotional video clips, coordinating with a number of influencers on social media to publish some of the explanations and content we have already prepared, launching a site with a few articles and then directing traffic by advertising in search engines and popular sites Are examples of content marketing sub-activities (this list can be much longer).